More Than a Game

In 1969, during the mayoral term of Dick Lugar, a group of Indianapolis visionaries gathered together to raise the city’s profile. By adopting a vigorous strategy around sports as an economic development tool, these leaders were able to position Indianapolis as a leader in amateur athletics. The result: a sports initiative that, 40 years later, has transformed Indianapolis as a city with no discernable reputation to the home of Super Bowl 2012.

But these visionaries did far more than simply raise Indianapolis’ profile, they launched a host of public private partnerships featuring corporations and individual citizens in transforming their communities. Nothing illustrates this better than the “Super Bowl Legacy Project” which showcases a remarkable effort by city dignitaries and corporate sponsors working alongside neighborhood residents to revitalize Indianapolis’ Near Eastside.

Even though Super Bowl 2012 is the biggest sports event in the world, in Indianapolis it will be more than a game.

To learn more about the Super Bowl Legacy project, click here to watch clips of the documentary More Than a Game: The Indy Super Bowl Legacy Project--a joint production between WFYI, the Derwin Smiley Show, and Sagamore Institute. Also, explore the sections below, to discover more about the Near Eastside and Sagamore's event series featuring sports and social service.

Watch: More Than a Game

More Than a Game 130x80

Jay Hein Commentaries

Jay Hein Commentaries - small

Latest News

Jobs and Civility as Keys to Indiana’s Future

Kingdom Calling awarded Book of the Year

Sagamore's Streeter Appointed as Leader in Pence Administration

2012 edition of definitive Homeland Security Handbook published

Indy’s Own Timmy Global Health Selected as one of top U.S. Charities

Sports and Culture Initiative

Super Bowl Legacy Project

Indianapolis' Sports Strategy

Related Events

  • Find us on Facebook
  • Twitter
  • Subscribe via RSS

Sagamore Institute

2902 N. Meridian Street, Indianapolis, IN 46208 | 317.472.2050 |  | 501 (c)(3)

© All rights reserved.  |  Library  |  Contact  |  Donate